Corporate social responsibility is all very well, but a company has to answer to its bottom line, even when it's thinking about going green. Brid-Aine Conway asks if there's a way to save the planet and save on costs with IT.
Phrases like "carbon footprint", "climate change" and "corporate/social responsibility" are ones we are all now familiar with. There are some in fact, such as the managing director of EcoVentures, Shezan Amiji, who consider climate change to be "the defining issue of our generation".
EcoVentures is a company based in the UAE which advises on innovations in greenhouse gas reduction and the development and use of renewable and sustainable energy and water resources.
The industry of which it is a part is still a small one, but entrepreneurial companies such as recycling enterprises and environmental consultancies are seeing that saving the environment could be a profitable business.